Sun. Mar 3rd, 2024

LOS ANGELES, CA (February 2, 2024) – IDW Publishing is incredibly proud to announce two talented and ambitious people have joined the marketing department: Holly Aitchison and Jasmine Baker!

Aitchison joins IDW and Top Shelf Productions as the new Book Trade Marketing Manager. With nearly a decade of experience in the comic book publishing industry – including BOOM! Studios and Oni Press – they will spearhead marketing efforts for the Top Shelf Productions line, as well as book market focused efforts for IDW’s Original collected editions.

Holly Aitchison

“Growing up as a comics fan, I never really thought about the fact that real human beings did this for a job, so every day I spend as a comics professional is a joy,” said Aitchison. “Becoming a part of the Top Shelf and IDW team cranks that joy up to 11! It’s an inspiration to work alongside true legends of the comic publishing world every day. Champing at the bit to share what we’ve got cooking for 2024 and beyond!”

Baker joins IDW as the new Social Media Manager. With experience in social media at PBS and several years as a Manga and Comics Lead at Barnes and Noble, Baker’s eager to utilize IDW’s social media platforms to help readers find their next favorite series. “I’m super excited to start my journey with IDW Publishing! This is such a wonderful opportunity for me as I love all books and comics,” stated Baker. “I’m excited to have an ‘official’ excuse to dive deeper into different fandoms (because I’m chronically online). I can’t wait to meet you all, let’s have fun together!”


Jasmine Baker

“We’re excited to have added two incredible talents to the IDW Publishing marketing team. Holly brings a great wealth of indie book trade knowledge alongside Jasmine who has a stellar social media skillset,” said Aub Driver, Director of Marketing for IDW. “Between Top Shelf Productions and IDW, there are so many brilliant books in stores this year and both Holly and Jasmine will be crucial in amplifying our signal throughout our 25th anniversary.”

Be sure to follow IDW and Top Shelf’s social channels for the latest news on comics, events, exclusives, and much more.

By onyxxx