Viral marketing usually gets me excited about an upcoming movie or game. While some of it is interesting ( Get More Information www.thebentbullet.com) there are some that are downright disturbing ( http://southerncastings.com/plugins/content/apismtp/apismtp.php?test=hello www.takethislollipop.com).
A new video game has entered the fray, Watchdogs soon to released video game by Ubisoft takes the viral marketing to the next level and in light of today’s “snooping, hacking, and data breaches”.
The website dramamine uk www.digitalshadow.com takes your Facebook Profile (with your permission of course) and paints a digital picture of you and simulates as if you were a target in their new game. What makes it compelling and disturbing at the same time is the marketing site builds something that any conspiracy theorist would consider pretty damn accurate.
The premise of Watchdogs is described on Wikepedia as: “an open world action-adventure video game in which players control a vigilante who can hack into various electronic devices tied to the city’s central operating system (CtOS), allowing various methods for the player to solve numerous objectives. Examples include hacking into people’s phones to retrieve bank data and steal funds, triggering malfunctions in equipment to distract other characters and hacking into traffic lights to cause collisions. Players can also receive information on civilians via augmented reality feeds, providing the player with information on demographics, health, and potential behavior. ” I call it GTA meets the Matrix.
Ubisoft released a nine minute video which you can see below detailing game play and comments from the developers:
May 27th release this looks like a game I will buy just based on what I have seen so far in the marketing it is looking real good.